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February 1, 2013
By: Diana Cowland
Health and Wellness Analyst, Euromonitor International
Green tea has long been considered the world’s most healthy hot beverage. However, new research is emerging that suggests black tea may be an effective tool in the management and prevention of diabetes. Nevertheless, consumers remain in the dark, believing that only green tea has health benefits. Diabetes on the Rise According to the International Diabetes Federation (IDF), more than 366 million people worldwide suffer from diabetes, and by 2030, the number is forecast to reach 552 million; around 90% of cases are accounted for by type 2 diabetes. Type 2 diabetes compromises the body’s ability to produce insulin, leading to progressive damage of the body’s tissues, including the cardiovascular system. There is no cure for diabetes, but it is a disease that can be prevented as well as controlled. Dietary factors play a significant role in fuelling an ongoing search for foods and beverages that may prove useful in this respect. Green Tea Panacea One such potential anti-diabetic product is tea. Green tea already has a reputation among health conscious consumers for acting as a slimming aid, fighting cardiovascular disease, enhancing memory and even promoting beauty. This has now further developed to include diabetes. In November 2012, Penn State University issued a press release reporting on an animal study its researchers had carried out, which indicated that green tea, if consumed as part of a high carbohydrate meal, might prevent a spike in blood sugar—which is a common (and damaging) consequence of a meal high in refined starches when consumed by somebody afflicted with diabetes. Black Tea Gains Credibility as a Healthy Beverage It is not only green tea, however, that is moving into the spotlight as a diabetes fighter. Anti-diabetic effects may be derived from various types of drinks based on the leaves of the camellia sinensis (tea) plant, including black tea. In May 2012, a paper was published on PloS One, investigating the impact of tea drinking on diabetes. The study, involving a cohort of 340,234 people across eight European countries, concluded that the risk of developing type 2 diabetes was 16% lower in people who drank at least four cups of tea a day compared to non-tea drinkers. Although the study did not draw a distinction between specific types of tea imbibed, the researchers conceded that the tea consumed by the study population was predominantly black tea. This is a reasonable assumption—Euromonitor International data show that black tea accounted for 80% of tea retail volume sales in Western Europe in 2011, and green tea for just 3%. In Eastern Europe, the shares were 77% and 11%, respectively.
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